Tim Zuidgeest is the co-founder of ST&T Research. They are specialized in a new form of measuring the impact of marketing called neuromarketing. They apply multiple techniques like eye-tracking but also EEG (Electroencephalography) used to measure electrical brainwaves to see how people respond to certain bits and pieces of for example advertisement.
Another field they are in which we also discuss is how for example website speed can affect buying decisions, but also how font sizes have a big psychological impact into buying.
If you liked this podcast, have a look at the one I did with Nick Kiran from TWTG.