025 – The Science behind Neuromarketing with ST&T Research

Tim Zuidgeest is the co-founder of ST&T Research. They specialize in a new form of measuring the impact of marketing called neuromarketing. They use multiple techniques like eye-tracking but also EEG (Electroencephalography). EEG used to measure electrical brainwaves to see how people respond to certain bits and pieces of for example advertisement. Another field they […]