Tim Zuidgeest is the co-founder of ST&T Research. They specialize in a new form of measuring the impact of marketing called neuromarketing. They use multiple techniques like eye-tracking but also EEG (Electroencephalography). EEG used to measure electrical brainwaves to see how people respond to certain bits and pieces of for example advertisement.
Another field they are in which we also discuss is how for example website speed can affect buying decisions, but also how font sizes have a big psychological impact into buying.
If you liked this podcast, have a look at the one I did with Nick Kiran from TWTG.