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053 – The Science Behind Data Science

Sanne Menning is a Data Scientist for Albert Heijn (https://www.ah.nl). In this podcast we discuss about what a Data Scientist does, but also interestingly enough a bit of neuroscience as well. Another topic is AI and if it’s a hype or not. Enjoyed this podcast? You will also like the one I did with Niels […]

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025 – The Science behind Neuromarketing with ST&T Research

Tim Zuidgeest is the co-founder of ST&T Research. They specialize in a new form of measuring the impact of marketing called neuromarketing. They use multiple techniques like eye-tracking but also EEG (Electroencephalography). EEG used to measure electrical brainwaves to see how people respond to certain bits and pieces of for example advertisement. Another field they […]